A brand which we may hear of in today’s market, shops or companies is a name, symbol or design created to distinguish between different products or services from different companies. A brand provides ownership over a product and therefore, no other individuals can register with his/her own name. A Brand, like humans, has an identity and a personality and together, they shall make a Brand unique.
The higher the social and business value of a brand, the company shall be more distinguished from other companies and more known to people. A strong and unique brand on the products can have a good impression on people. If the customers get satisfied and happy with the product, they will remember the brand name and ultimately this will lead to customer satisfaction and loyalty which is the ultimate goal of a company. In addition, a unique brand may be considered as a fingerprint of a company by which all people around the world may know about the company, the quality products and services it provides.
A good brand focuses on the goals of a company. You should not underestimate it and it can also be much helpful in today’s competitive market. If you want your customers to stay loyal, you must perfect your brand. Working on the brand identity is important. The brand identity makes your company be recognized by your customers. The brand identity is the one that creates a connection between the company and company customers, builds trust, customer satisfaction and loyalty. A brand with no identity shall not be called a brand. The brand image determines how your customers perceive the brand. The goal of a brand identity is to create a positive image in the customer’s mind. Let us tell what an individual must expect from a good brand:
There are many reasons for registering a brand: The registration of brand name distinguishes the product types of a company from those of other companies. After the brand was registered, no one else can misuse that brand.
The company may institute court proceedings against any person misusing its brand name or using similar names. Know that brand register is not required, but under certain laws by the government, the brand must be registered and monopolized. For a registered brand, an exclusive brand certificate shall be issued with the validation date of 10 years.
For registering a brand in Persian, it is required to have Farsi (Persian) origin in the Dehkhoda dictionary or Moin Encyclopedic dictionary, 2 special syllables must be used to avoid dissimilarity and it is better to register the name of a company based on the type of company activity. It must be noted that a commercial card shall be required for registering the brand name in Latin letters. Following items muse be observed:
As we have stated, a brand certificate shall be issued with the validation date of 10 years. After 10 years, an individual must take action during a period of maximum of 6 months. Otherwise, the certificate shall be declared null and another individual can register the brand over his/her name.
The simplest way to register a brand, is to submit an application. To do so, an individual must visit ssaa.ir (website of the Real Estate Registration Organization of Iran). In the registration section, the following steps must be followed:
After the above process, all the documents submitted shall be reviewed by the organization professionals and approved if no problem was found. After the final payment, the brand shall be printed on the official gazette of the Judicial System of Iran. And ultimately, it shall be registered with the Office of Industrial Property
The cost of registering trade-marks and brand names varies based on being legal or natural. The costs of registering trade-marks have not any connection with the institution fees and are related to the state cost of brand registration. These costs shall be deposited into the defined bank account of the government or the Real Estate Registration Organization. The costs of this type are as follows: application register, brand class, advertisement on official gazette, inquiry for the brand, application amendment, certified copy of the brand and mass-circulation newspapers.
The most important part of brand registration is the inquiries for the intended brand. An individual may have used the brand name before. We recommend you to use one of the following websites:
Brand name and trade name must correspond to each other. The brand is considered as the product identity of a company whereas brand name is the image a company has about its organization or products. Why do you need to register your brand and trade-mark? To make sure that no one can use the brand name and trade-mark. By registering a brand, you can institute court proceedings against whomever intending to misuse it.
Registering a brand name has benefits as follows: